Professional Liability Insurance Designed for Coaches — Built by People Who Understand Your Work
APC provides liability insurance and professional membership designed specifically for coaches — including life, wellness, business, and personal development professionals.
Coverage supports how you actually work — in-person, online, and in groups.
Why APC Exists
The coaching profession has grown — and so have the risks
Today’s coaches support individuals, teams, and organizations through meaningful change - helping people gain clarity, navigate challenges, and move forward with confidence. As the profession has evolved, so has the way coaches work - across private sessions, group programs, workshops, and online platforms.
With this growth comes an increasing need for professional standards, clear boundaries, and coverage that reflects the realities of modern coaching.
At the same time, many insurance options available to coaches were originally designed for unrelated professions, often leaving gaps in coverage or creating confusion about what is actually protected.
APC was created to change that.
The Association for Professional Coaches exists to support coaches in protecting their work and practicing with confidence - with liability coverage designed specifically for coaching services, not adapted from other industries.
By aligning protection with how coaches actually work, APC helps practitioners safeguard their practice while maintaining professionalism and trust with the clients they serve.
✦WHAT DRIVES US✦
Our Mission Is Simple: Protect the Work You Do
To safeguard the work of professional coaches who dedicate themselves to helping others grow, change, and thrive.
WE BELIEVE
Coaching Changes Lives
Every day coaches help individuals, teams, and organizations grow, overcome challenges, and move forward with clarity and confidence.
WE BELIEVE
Responsible practice strengthens the coaching profession
Professional standards and appropriate protections help build trust between coaches and the clients they serve.
WE BELIEVE
Professional standards elevate the coaching profession
Strong standards and responsible practices help coaching continue to grow as a respected profession.
Why Coaches Choose APC
APC was created to provide liability insurance and professional membership designed specifically for the realities of modern coaching practice and the services coaches provide today.
Transparent
Pricing
Clear, upfront pricing — no quotes, hidden steps, or lengthy application process.
Built Specifically for Coaches
Coverage designed for coaching services — not adapted from unrelated professions.
Complete Practice Protection
Protects the key parts of your coaching business — including liability coverage and additional protections as your practice grows.
Coverage for Modern Coaching Practices
Supports in-person sessions, online coaching, group programs, and a wide range of coaching specialties.
Broad Range of Services Covered
Covers more than 300 coaching and professional service types, reflecting the diversity of modern coaching.
Backed by a Highly Rated Insurance Carrier
Backed by Philadelphia Insurance Companies, with an A++ financial strength rating from AM Best.
Supporting the Coaching Profession
From the beginning, our goal has been simple:Â to help professionals protect the work they do for others.
~Founder Lisa Gordon
Building on more than 17 years of experience supporting professional practitioners through EMPA, APC was created to serve the growing coaching profession.
Under the leadership of founder Lisa Gordon, the team that built EMPA brought that same experience and commitment to creating APC for the coaching profession.Â
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“APC was created to provide insurance
designed specifically for coaches.”
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Over the years, our team worked closely with thousands of professionals across the broader wellness and personal development fields. As coaching continued to grow as a profession, we began hearing a similar question from many practitioners: Was there a professional association and insurance program designed specifically for coaches?
At the time, many insurance options available to coaches were adapted from policies created for unrelated professions. Coaching was often treated as a small category within programs built for entirely different industries.
Because many members of our leadership team were already coaches themselves, we understood the realities of coaching practice and the need for coverage designed around the services coaches actually provide.
APC was created to meet that need.
Building on the experience gained through EMPA, APC provides liability insurance and professional membership designed specifically for the coaching profession.
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Today, APC supports coaches across a wide range of specialties, helping practitioners protect their practice and serve clients with confidence.
As the coaching profession continues to grow, APC remains committed to supporting coaches with insurance designed for their work and membership that reflects the standards of a responsible profession.
Trusted by Coaches Across the Profession
18+
Years Supporting Coaches
300+
Professional Services Covered
A++
Insurance Carrier Rating (AM Best)
30K+
Insurance Certificates Issued
✦DEDICATED TO SUPPORTING COACHES✦
The Team Behind APC
Our team works behind the scenes to support coaches, protect practices, and help the coaching profession continue to grow.
Lisa Gordon
APCÂ Founder & CEO
Lisa Gordon
Founder & CEO
Helping build programs that protect coaches and support the work they do.
Lisa Gordon founded the Association for Professional Coaches (APC) to support and protect professionals dedicated to helping others grow, change, and thrive.
For more than 18 years, Lisa has led organizations that provide specialized insurance and professional resources for practitioners working in personal growth, wellness, and transformational fields. Through her leadership of the Energy Medicine Professional Association (EMPA), she saw firsthand how difficult it could be for professionals to find insurance designed for the work they actually do.
As coaching continued to grow as a profession, many practitioners began asking the same question: Was there a professional association and insurance program created specifically for coaches?
APC was developed to meet that need.
Lisa focuses on building programs that help coaches protect their practices while serving clients with confidence. She believes the work coaches do is meaningful—and that professionals who help others create change deserve strong support and responsible protection.
Lisa lives in San Antonio, Texas with her husband, their three children, and several very opinionated rescue cats.
Katherine Krupka
Executive Director
Katherine Krupka
Executive Director
Helping coaches access the guidance, resources, and protection they need to build strong, sustainable practices.
Katherine Krupka serves as Executive Director of the Association for Professional Coaches (APC), where she helps guide the organization’s strategy, education programs, and member support.
With a background in public health, nonprofit leadership, and practitioner education, Katherine focuses on helping professionals build practices that are both meaningful and responsibly structured. Her work centers on developing training, resources, and partnerships that give members the tools they need to grow with confidence. Â
Katherine is also a practitioner herself, an energy healer and coach, which allows her to understand the real-world challenges professionals face when building a practice. Â She has spent years studying healing traditions and consciousness practices around the world, bringing those insights into the programs and educational resources she helps develop.
At APC, Katherine’s role is to ensure members have practical guidance, supportive community, and access to coverage designed for the work they do.
Her passion is helping professionals expand their awareness, trust their wisdom, and build practices that positively impact the lives of others.
Ann Darmstetter
Insurance Administrator
Ann Darmstetter
Member Support & Applications
Helping coaches navigate insurance clearly and get the coverage they need to protect their practice.
Ann Darmstetter plays an important role in helping APC members move smoothly through the insurance process - from application to coverage questions and ongoing support.
She works closely with coaches to ensure applications are processed accurately and efficiently, helping them obtain the protection they need without unnecessary delays. Ann also assists members with questions about coverage, policies, and how APC supports their practice.
Her focus is making the insurance process clear and manageable so coaches can spend less time worrying about paperwork and more time serving their clients.
Ann believes the work coaches do is meaningful and deserves to be supported with responsible protection and practical guidance. She takes pride in helping members feel confident that their practices are properly covered.
At APC, Ann is part of the team working behind the scenes to ensure coaches have access to insurance designed for their profession and the support they need to operate with confidence.
Julie Bartrum
Executive Assistant
Julie Bartrum
Executive Assistant & Website Manager
Helping keep the APC platform and team running smoothly so coaches can access the support and protection they need.
Julie Bartrum serves as Executive Assistant and Website Manager for the Association for Professional Coaches (APC), where she helps coordinate daily operations and maintain the systems that support members.
Julie manages the APC website and assists with many of the behind-the-scenes processes that help keep the organization organized and responsive. From maintaining the online platform to supporting team projects and communications, she helps ensure members can easily access information, resources, and updates.
Working closely with the leadership team, Julie plays an important role in helping APC operate efficiently so coaches can receive timely support and clear communication.
At APC, Julie is part of the team dedicated to helping coaches protect their practices and operate with confidence. She takes pride in supporting an organization that helps professionals focus on the meaningful work they do for others.
Anya Charles
Content Writer
Anya Charles
Content Writer
Helping coaches stay informed, supported, and connected through clear, practical resources.
Anya creates educational content for the Association for Professional Coaches (APC), helping members better understand their coverage, resources, and professional responsibilities.
Through blog articles, newsletters, and member communications, Anya focuses on translating important topics into practical guidance that helps coaches feel informed and confident as they grow their practices. Her work helps ensure members receive clear information that supports responsible practice and professional development. Â
Anya brings a thoughtful and curious perspective to her writing, drawing on her background in business and entrepreneurship as well as her experience in customer service, coaching environments, and communications. These experiences help her understand the real-world challenges professionals face while building their careers.
At APC, Anya enjoys being part of a small team dedicated to supporting professionals who are helping others create meaningful change. She takes pride in contributing to resources that help coaches stay informed, operate responsibly, and continue doing the work they care about.
Chris Gordon
General Manager/Accounting
Chris Gordon
General Manager & Accounting
Helping ensure APC operates with the systems, structure, and financial stewardship needed to support professional coaches.
Chris Gordon serves as General Manager for the Association for Professional Coaches (APC), overseeing operations, financial management, and organizational systems that support the association and its members.
Since joining the leadership team in 2008, Chris has played a key role in developing the operational infrastructure that helps professional organizations operate with clarity, accountability, and long-term stability. At APC, he manages financial oversight, internal systems, and organizational processes that help ensure the association runs efficiently and responsibly.
With a background in electrical engineering, Chris brings strong expertise in project planning, implementation, and technical documentation. His structured approach helps ensure that the systems supporting APC members—from operational processes to financial management—are reliable and well organized.
Chris works behind the scenes to help maintain the stability and integrity of the organization so APC can continue supporting coaches with dependable programs and professional resources.
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Supporting Coaches at Every Stage of Practice
Whether you're building your practice or working with clients every day,
APC helps you protect your work and move forward with confidence.
APC insurance coverage is backed by Philadelphia Insurance Companies, a nationally recognized carrier with an A++ financial strength rating.
